Italy Hairfashion was founded in 1987 by a group of established and respected hair-care professionals. It was born with the intent to present the professional hair-care market high standard products that were able to combine Italian taste with a definite international vocation. Italy Hairfashion is exclusively dedicated to the professional hair-care market. It designs and produces premium quality cosmetic products reflecting the essence of Italian design and style and responding directly to the needs of hairstylist's and the professional market. It creates and implements educational and updating programs for hairstylists to ensure that every user achieves their utmost professional potential.